How to write the perfect Call to action
How to 18/10/2020 18:53
Digital marketing lives and dies based on the success of your Call to action (CTA).
Whether people will Bounce or Opt-out your Offer depends on your Call to action.
Knowing how to write a right Call to action that hooks your audience interest is the key to success.
The best way to motivate your audience for Call to action is by creating FOMO impact: this term means Fear Of Missing Out.
FOMO could trigger many human emotions.
Panic: if I miss out, I will not get this offer again.
Pride: I got it at a better price than others did.
Comparison: as all my friends have it, I should also buy it.
Curiosity: is it amazing? let's check it out.
Commonly used FOMO lines:
- For a limited time only.
- Available to the first 100 customers.
- Order within 24 hours to avail of the discount code.
Words that trigger FOMO:
- Last Chance.
- Expires Soon.
- Ends Tomorrow.
- Limited Time Only.
- One-Time Offer.
- Limited Supply.
- Only A Few Left.
- Exclusive.
- Secrets.
- Special Offer.
- Limited Spots.
- Members Only.
- Subscribers Only.
Call-To-Action For Instagram:
CTAs FOR ENGAGEMENT & Growth:
- Like this post
- Comment below
- Save for letter
- Follow Me
- Tag a Friend
- Turn On Post Notifications
CTAs FOR Leads & SALES:
- Send Me A DM
- Click The Link In Bio
- Call Me
- Email Me
- Buy Now
- Subscribe To
- Register Now
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